We believe in a future of work where every person has the right place and opportunities to grow their potential.
As thought leaders in the field of Talent Communication since 2002, we bring the voice of candidates to the table by providing knowledge and insights to help shape the future of employer branding, talent acquisition, and talent communication.
Every year, candidates worldwide take part in Potentialpark’s Talent Communication Study and Experience Panels to share with us their expectations, preferences, and needs during the job search and application processes. Our in-depth analysis of this data helps local and global employers improve their career channels and stay up-to-date with what is important for young talent.
Potentialpark Awards
Potentialpark Talent Communication Rankings
Our Rankings proudly showcase the employers who prioritize and excel in understanding candidate needs and effectively implement this knowledge in their Talent Communication strategies.
The Potentialpark Ranking reflects the performance of employers across all topics included in the Potentialpark Study: Career Website, Applying Online, Social Media, and Professional Platforms.
The Career Website Ranking assesses the proficiency of employers in effectively engaging, informing, and converting candidates through strategically curated content.
The Applying Online Ranking identifies employers with exceptionally transparent application processes and outstanding job search functionality.
The Social Media Ranking shows the employers with the best content mix across major Social and Professional networks such as: Facebook, Twitter, Instagram, YouTube, and Blogs.
The Professional Platform Ranking highlights employers who have effectively established their brand presence and proactively engage with talent on platforms such as LinkedIn, Indeed, and Glassdoor.
Potentialpark Agency and Tech Awards
Annually Potentialpark conducts the largest Talent Communication study, and ranks and awards the employers that fulfil candidates’ expectations. Yet, we know that employers don’t act alone when it comes to strategy, execution and most importantly listening to candidates!
The Agency and Tech Awards are recognition for solution providers that have contributed to the Talent Communication industry by taking into account Potentialpark's research and their client’s needs.