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As thought leaders in the field of Talent Communication since 2002, we bring the voice of candidates to the table by providing knowledge and insights to help shape the future of employer branding, talent acquisition, and talent communication.
Every year, candidates worldwide take part in Potentialpark’s Talent Communication Study and Experience Panels to share with us their expectations, preferences, and needs during the job search and application processes. Our in-depth analysis of this data helps local and global employers improve their career channels and stay up-to-date with what is important for young talent.
Potentialpark Awards
Potentialpark Talent Communication Rankings
Our Rankings proudly showcase the employers who prioritize and excel in understanding candidate needs and effectively implement this knowledge in their Talent Communication strategies.
The Potentialpark Ranking reflects the performance of employers across all topics included in the Potentialpark Study: Career Website, Applying Online, Social Media, and Professional Platforms.
The Career Website Ranking assesses the proficiency of employers in effectively engaging, informing, and converting candidates through strategically curated content.
The Applying Online Ranking identifies employers with exceptionally transparent application processes and outstanding job search functionality.
The Social Media Ranking shows the employers with the best content mix across major Social and Professional networks such as: Facebook, Twitter, Instagram, YouTube, and Blogs.
The Professional Platform Ranking highlights employers who have effectively established their brand presence and proactively engage with talent on platforms such as LinkedIn, Indeed, and Glassdoor.
Potentialpark Agency and Tech Awards
Annually Potentialpark conducts the largest Talent Communication study, and ranks and awards the employers that fulfil candidates’ expectations. Yet, we know that employers don’t act alone when it comes to strategy, execution and most importantly listening to candidates!
The Agency and Tech Awards are recognition for solution providers that have contributed to the Talent Communication industry by taking into account Potentialpark's research and their client’s needs.
Frequently Asked Questions
What distinguishes blockchain-secured documents from other documentation?
Blockchain-secured documents are digital, published online, and verifiable. TRUE is a leading platform that organizations use to create, send, and store secure documents. The blockchain technology makes issued documents impossible to alter, and therefore always verifiable. Being published online makes them easy to use and always accessible. Over 1,000,000 documents have already been created with TRUE's platform.
How does verification of TRUE documents work?
All TRUE documents are secured with blockchain technology and can therefore always be verified as authentic. Anyone can verify a document by clicking the verification button on the published document, or scanning the QR code on a printed copy. No app or third party is required – just a smartphone camera.
What types of documents can be created with TRUE's technology?
TRUE supports all types of documents including certificates, diplomas, awards, licenses, membership cards, accreditations, authentications, references, certificates of authenticity, ownership certificates, IDs, entry passes, verifications, and many more. A unique aspect of TRUE is that we create all documents uniquely for each organization's content and design needs.
How secure are TRUE documents?
TRUE documents are extremely secure because the metadata is secured with blockchain technology. This makes them tamper-proof and impossible to alter once they have been issued. Data is encrypted, secured, and stored. The documents can be verified online or offline when downloaded. TRUE follows the highest security standards to protect user data.
How long does it take for an organization to issue secure documents with TRUE?
A new organization can be up and running in a few days if needed. The process consists of three steps: Design, Onboarding, and 1st Issuance.
Since TRUE offers fully customized and animated documents, we recommend putting extra care into the design, which can take a few days.
Nice documents are more appreciated and shown more often.
What does it cost to create, send out, and store secure documents with TRUE?
We want secure documentation to be accessible to everyone. TRUE has developed pricing for all organizations starting from 100 EUR/month, and payment can be made monthly, quarterly, or annually.
Can a publisher use their own design for their documents?
Absolutely! Just send your InDesign or Illustrator files and we will implement them as they are, or add animations to make them more modern. You can have multiple document templates for different types of awards, diplomas, licenses, or certificates. All diplomas are also sent from the publisher's email address.
How do I share or download my TRUE document?
Recipients can easily share their documents by clicking on the sharing buttons next to the document. They can be added to LinkedIn, sent via email, WhatsApp, or other social platforms. Documents can also be downloaded as PDF or video, saved as bookmarks, or printed. –And always verified as authentic.
Which languages does TRUE support?
TRUE's dashboard is currently available in Swedish and English, but the documents created and the pages they are displayed on can be made in any language at all, it is entirely up to the publisher to choose and write texts for their documents and landing pages, in any languages they wish.
What statistics does TRUE provide for sent documents?
Several pages in the TRUE Dashboard are dedicated to statistics. You can see how much traffic is generated from various channels such as LinkedIn, Facebook, Instagram, email, WhatsApp, and more. This is displayed both for individual documents and for all sent documents over time. You can also see how many documents have been shared, downloaded, and verified. Organizations can also link their own Google Analytics and add Facebook pixels for statistics supported by these tools.
Can TRUE be integrated with other systems?
Yes, TRUE offers a simple REST API with 5 endpoints for developers. One can easily perform blockchain-secured documents and integrate with LMS platforms, CRM systems, and other tools. The API is designed to be easy to use.
How do blockchain-secured documents help create marketing for issuing organizations?
TRUE documents become powerful marketing tools. They generate traffic, improve SEO, and strengthen brand awareness when shared.
So far, over 100+ million impressions have been generated worldwide by TRUE's customers. As TRUE documents become more recognized, people also trust the documents and TRUE's customers, those who issue the documents, more. Therefore, TRUE is eager to collaborate with its customers to create more and more positive attention.
How do I contact TRUE for support?
You can reach TRUE via email at [email protected], or use the chat on the website. We are available during office hours but often respond quickly even after working hours. We strive to reply within a few hours.